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Antica Salumeria: a dream made by hand, with time and passion

Priscila Figueiredo Baena, who founded Antica Salumeria with Ricardo Costa, tells how it began. Today Antica Salumeria is at R. Pamplona, 1783, in São Paulo, Brazil.

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How did Antica Salumeria begin?

Every story has a beginning. Ours began with a gift, although we had no idea that this gift would give rise to a dream that would change our lives.

In 2016, Priscila gave Ricardo a sausage-making course. He had always enjoyed cooking, so the idea was that it would be a hobby, something new to discover, something to do for pleasure. But some passions arrive like that, quietly, and find a place inside us we didn't know existed.

That's how it was with charcuterie.

Ricardo fell in love with that world. The studying came next, then the research, the experiments and the wish to learn more and more. Little by little, the first recipes gave way to new products, and what had started in the kitchen began to catch other people's interest. Still in 2016, we started serving our first customers.

What had been curiosity started to take shape. What had been a hobby started to turn into a purpose.

Whole spice-crusted pastrami, cut open, behind a toasted sandwich.

For two years, Ricardo balanced his corporate life with this project that kept growing every day. Then the moment came to make a choice: to leave the security of a career and devote himself entirely to what we believed in. This was about more than making charcuterie. It was about building something of our own, with our hands, our values and our way of doing things.

And so we carried on, together. Because from the start, Antica Salumeria was never only about Ricardo or Priscila. It was about the two of us, about partnership, the courage to begin and the willingness to build a path without knowing exactly where it would lead.

Our products reached Eataly, in São Paulo, and each new opportunity showed us that this dream, once so small and intimate, could reach many more people.

In October 2019, Antica Salumeria finally gained an address and an identity. It was born in the Sítio América neighborhood, in Perus, carrying everything we had learned until then and, above all, everything we believed in.

But life doesn't always respect our plans.

Soon after, the pandemic came. Those were intense days, full of uncertainty, challenges and a lot of work. We kept producing, preparing orders and making deliveries. In a world that seemed to have stopped, we kept going. Every product that left our hands carried flavor and technique, and also the effort of keeping alive what we had built with so much care.

That period marked us. And, as happens with everything real, it also transformed us.

In 2022, we began a new chapter on Rua Pamplona, where Antica Salumeria continues its journey. The address changed, new experiences came, but the essence stayed the same: respect for the craft, care for each product and the wish to offer something we've put a little of ourselves into.

Looking back, we see that our story was never only about sausages, cured meats or recipes. It was about discovering a passion, believing in it and having the courage to change our lives to make room for it. It was about learning by doing, facing the hard days and understanding that the best projects aren't born ready. They're built with time, dedication and love.

Antica Salumeria was officially born in 2019, but it began long before. It began with a gift, in a kitchen, in a curiosity that became a passion, and in two people who decided to believe in the same dream.

Because, in the end, what we do goes far beyond charcuterie. It's our story turned into flavor, our work shared at the table and our way of putting love into what we do.

And this story, which started being written in 2016, keeps being built every day.

What happened between 2016 and 2022?

  • 2016: Priscila gives Ricardo a sausage-making course. That same year, they serve their first customers.
  • The next two years: Ricardo balances his corporate job with the charcuterie, until he leaves his career to work on it full time.
  • October 2019: Antica Salumeria gets its own address and identity in Sítio América, in Perus.
  • 2020: during the pandemic, the house keeps producing, preparing orders and making deliveries. In May, CNN Brasil mentions the shop in a story on cured-meat delivery in São Paulo.
  • 2022: Antica Salumeria moves to Rua Pamplona, São Paulo.

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